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CIM

In a nutshell: Can B2B firms benefit from competitors’ advertising?

Posted on 20.06.2022
Scientific articles contain valuable management implications, but are usually not very easy to digest. We summarize the core results so that you can use the latest research findings for your company. More...
CIM

Build a bridge to end customers with a push and pull approach

Posted on 17.06.2022
Business-to-business manufacturers are increasingly interested in getting closer to their customers’ customers. More...
CIM

In a nutshell: Employees’ perceptions of chatbots in B2B marketing

Posted on 01.06.2022
Scientific articles contain valuable management implications, but are usually not very easy to digest. We summarize the core results so that you can use the latest research findings for your company. More...

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