Check your company
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By defining responsibilities and the flow of information,
Schuler Pressen is able to better respond to the
needs of their international customers. More...
Successfully managing
global customers -
Digitization – Does the trend
ignore reality?The experts of the Center for Industrial Marketing discuss
the role and relevance of digitization for B2B companies.
More...
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Focusing on the value for the customer allows companies to shift
discussions away from the price towards a greater solution
orientation. More...
Increased sales thanks to
value-based pricing -
What are current challenges B2B companies face
in marketing and sales? More...
Lessons learned:
Our top 10 takeaways
after five years of CiM -
Why success in key account
management starts within
your own companyInternal networking is a significant success factor of KAM.
However, many companies only insufficiently take this factor
into account. More...
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Successfully managing global
customers -
Digitization – Does the trend
ignore reality?
-
Increased sales thanks to value-
based pricing
-
Lessons learned: Our top 10
takeaways after five years of CiM -
Why success in KAM starts within
your own company
CiM – What we do
Find out what makes the Center for Industrial Marketing unique in just 90 seconds. More…
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Those who change nothing live dangerously. But so do those who change everything.