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In a nutshell: The emerging importance of salesperson analytical skills

Scientific articles contain valuable management implications, but are usually not very easy to digest. We summarize the core results so… Mehr..
CIM

In a nutshell: Employees’ perceptions of chatbots in B2B marketing

Scientific articles contain valuable management implications, but are usually not very easy to digest. We summarize the core results so… Mehr..
CIM

In a nutshell: Information transparency of digital B2B platforms

Scientific articles contain valuable management implications, but are usually not very easy to digest. We summarize the core results so… Mehr..
CIM

In a nutshell: Salesperson communication effectiveness in a digital sales interaction

Scientific articles contain valuable management implications, but are usually not very easy to digest. We summarize the core results so… Mehr..
 

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