B2B direct sales: 3 conditions for digitization
Customer proximity is a major factor for success in the B2B sector. Mehr..
In a nutshell: The role of digital channels in industrial marketing communications
Scientific articles contain valuable management implications, but are usually not very easy to digest. We summarize the core results so… Mehr..
Obstacles on the path to successful implementation of sales automation
Digital transformation in B2B business is well underway. Reinforced by the global pandemic, it is currently being driven forward at… Mehr..
In a nutshell: Harnessing marketing automation for B2B content marketing
Scientific articles contain valuable management implications, but are usually not very easy to digest. We summarize the core results so… Mehr..