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Why scratching the surface is not enough in marketing management

There is a difference between people traveling the same distance by plane, bicycle, or on foot. The more slowly they… Mehr..
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5 typical mistakes in B2B marketing and sales

Mistakes are valuable sources of learning. Yet, many companies make too little use of such opportunities. Read on to learn… Mehr..
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5 levers for a successful implementation

A great strategy does not at all guarantee success in business. In fact, most of them actually fail because firms… Mehr..
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Recognizing potential and utilizing opportunities

Nowadays, companies need more than a strong brand and market positioning if they want to land the biggest, most lucrative… Mehr..
 

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