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In a nutshell: Value quantification capabilities in industrial markets

Scientific articles contain valuable management implications, but are usually not very easy to digest. We summarize the core results so… Mehr..
CIM

In a nutshell: Opportunities for value-based selling in an economic crisis

Scientific articles contain valuable management implications, but are usually not very easy to digest. We summarize the core results so… Mehr..
CIM

In a nutshell: Are organizational buyers rational? Using price heuristics in functional risk judgment

Scientific articles contain valuable management implications but are usually not very easy to digest. We summarize the core results so… Mehr..
CIM

In a nutshell: How sales strategy translates into performance

Scientific articles contain valuable management implications, but are usually not very easy to digest. We summarize the core results so… Mehr..
 

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