Center for Industrial Marketing

The CiM principle – our approach to ensuring your success

Marketing and sales in the B2B sector is our passion. We believe the only way for companies to be successful on the market nowadays is to have effective sales closely intertwined with marketing. The essential prerequisite for this is an uncompromising focus on customers by the entire company and a highly professional marketing and sales organization.

What makes us different

In order to implement changes, it is necessary to set out appropriate conditions and allow room for flexibility. For this reason, we adhere to the following principles when working with our clients:

  • Fact-based: Our tried and tested concepts are based on scientific research.
  • Cross-industry: We combine best practices from different sectors, which allows us to determine the best possible solution for your company.
  • Sustainable: As the implementation of a project is more difficult than its initial conceptualization, we support you along the entire process to ensure effective results.

How we work with you

Our goal is to make you more successful than you already are. We do this by working together with you in the following ways:

  • Situational: Rather than following a fixed formula, we design a customized approach that enables you to achieve the stated objectives as quickly as possible.
  • Reinforcing: We build on your know-how by actively involving your managers and employees in the development of the solution.
  • Holistic: We ensure that the solutions developed are firmly integrated within your sales organization and that they maximize the performance of your company as a whole.

We call this approach the CiM principle. Would you like to learn more about how we would tackle your specific challenge? We would be pleased to discuss the opportunities for collaboration with you.