Center for Industrial Marketing: the best of both research and practice
The Center for Industrial Marketing is a spin-off from the Institute of Marketing at the University of St. Gallen. It was founded in 2014 by Dr. Michael Weibel and Prof. Dr. Christian Belz and advices national and international companies and public institutions in all questions related to market-oriented management, marketing and sales.
We support B2B companies from all industries in the conceptualization, optimization and implementation of innovative marketing and sales approaches. Our integrative and sustainable consulting philosophy is based on scientifically sound concepts and focuses on strong collaboration with our clients. We combine many years of experience with the latest research findings to tailor our solutions to the customer’s individual needs.
The Center for Industrial Marketing is a public limited company operating under Swiss law.