Center for Industrial Marketing

Excellence in Key Account Management

Successful key account management is the key to long-term business growth. This includes comprehensive customer care, whereby it is about not only the sales of goods and services but even more about the optimization of customer processes and the development of important clients.

Smart Account Management (Small clients business)

Small clients and businesses are also important and can be lucrative, too. However, they do require a different approach. The ambitious goal being to link the client to one’s own business model in order to keep processing efforts to a minimum.