Execution

5 typical mistakes in B2B marketing and sales

Key Account Management

In a nutshell: Returns on key accounts – do the results justify the expenditures?

Sales Drive

Finding the right fit in sales

Sales Drive

In a nutshell: The B2B inside sales force

Other

5 resolutions for effective sales and marketing in 2021

Sales Drive

In a nutshell: Opportunities for value-based selling in an economic crisis

Sales Drive

In a nutshell: Increasing company performance by focusing on interaction with customers

Strategy

The path to a strong brand: Brand management in B2B companies