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In a nutshell: The role of digital channels in industrial marketing communications
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In a nutshell: An organizational capability perspective on value-based selling
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In a nutshell: Investigating salesperson performance factors
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Test the efficiency of your sales approach with the Sales Performance Check
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In a nutshell: Can salespeople lead themselves?
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5 levers for handling misinformed B2B customers
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In a nutshell: The dark side of providing industrial product-service systems
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Stand out from the crowd with a wish-oriented Christmas gift management
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