Strategy

The path to a strong brand: Brand management in B2B companies

Digitization

In a nutshell: The role of digital channels in industrial marketing communications

Sales Drive

In a nutshell: Is advertising an underappreciated driver of sales growth in B2B markets?

Company News

Home versus office – Why we need offices even in the new normal

Digitization

Obstacles on the path to successful implementation of sales automation

Sales Drive

In a nutshell: When and how does sales team conflict affect sales team performance?

Key Account Management

In a nutshell: The role of formal information sharing in key account team effectiveness

Other

(In)efficiency through (in)transparency: ensuring exchange of information in sales