Execution

Recognizing potential and utilizing opportunities

Value Selling

In a nutshell: Value co-creation practices and capabilities across B2B systems

Sales Drive

In a Nutshell: Converging on a new theoretical foundation for selling

Company News

Lessons learned: Our top 10 takeaways after five years of CiM

Digitization

The limits of AI in the B2B sector

Digitization

In a nutshell: Machine learning and artificial intelligence in sales research and practice

Digitization

Setback through digitization?

Sales Drive

In a nutshell: Matching sales strategies to the evolution of the purchasing function