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Digitization
In a nutshell: Digital transformation of B2B sales – what needs to be unlearned
Execution
In a nutshell: Project customization and the supplier revenue-cost dilemmas
Other
In a nutshell: Linking B2B sales performance to entrepreneurial selling actions
Other
In a nutshell: Strategic orientations, marketing proactivity and firm market performance
Digitization
In a nutshell: Managing B2B customer journeys in the digital era
Sales Drive
Small but promising: Five myths relating to smart account management
Digitization
In a nutshell: The emerging importance of salesperson analytical skills
Other
In a nutshell: Can B2B firms benefit from competitors’ advertising?
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