Recognizing potential and utilizing opportunities

Nowadays, companies need more than a strong brand and market positioning if they want to land the biggest, most lucrative deals. Although many believe they have mastered the art of collaboration with their key customers, in reality, they could be doing a lot more. The same goes for the acquisition of new customers, where the […] More...

Lessons learned: Our top 10 takeaways after five years of CiM

What are the challenges B2B companies face in marketing and sales? What are the stumbling blocks that stop them realizing their full potential? And what are the key factors to ensuring success when it comes to sales? download article On the occasion of our five-year anniversary, Dr. Michael Weibel has put together the top-ten lessons […] More...
1234...