ABB: Achieving sales excellence with holistic sales development

Identifying and meeting customer needs more effectively thanks to a professionalized sales approach


ABB is an international leader in energy and automation technology. The company is present in over 100 countries and employs around 147,000 employees, 6,000 of which are in Switzerland. For more than 130 years, ABB has maintained a consistent focus on technological advances and innovation. Today ABB is decisively shaping the digitization of the industry and offers two clear value propositions: reliable energy supply and a broad range of electrification and automation solutions for the industrial sector.

open_closed Thanks to the cooperation, we were able to develop science-based sales initiatives to professionalize our sales force effectively across all divisions. Today we are able to inspire our customers with a consistent sales approach while responding to their individual needs.
 
Max Wüthrich, former Head Account Management & Customer Segments