IWB: Ensuring end-to-end customer management in the digital world

How can we increase the effectiveness of sales by systematically focusing on the customer?

The Swiss energy market is undergoing major changes: The pending complete liberalization of the market will offer more customers the possibility to freely choose their electricity supplier. This means that competition for individual customers is heating up on the supplier side, and solutions geared to the needs of the customer are very much in demand. To safeguard its position in the market, Industrielle Werke Basel (IWB) intends to position itself as a provider of energy solutions that are both smart and integrated. We are supporting the company in this transformation process by aligning the organization to the customer.