Tommy Hilfiger: New sales strategy puts focus on consumers

The Center for Industrial Marketing uses solutions the from industry to define an innovative sales approach

Due to increased competition the requirements for manufacturers and trading companies at the point of sell and in collaboration have shifted. Everyone has to be able to survive in the market at the same time. To this end, we joined together with Tommy Hilfiger to investigate the question how consumers can be better integrated in the purchase decision-making process on both sides.

open_closed It was extremely valuable for us to transfer best practices from the industry to our environment. The concepts from other industries were promising control levers that combined with the usual approaches from the textile industry lead to competitive advantages. The effort and expertise of the Center for Industrial Marketing did not just convince us but rather played a crucial role in helping us to advance considerably and with quantifiable success.
 
Roger Diserens, Sales responsibility Tommy Hilfiger Tailored Switzerland