Introduces Sales Excellence Development as powerful approach to enhance the effectiveness of sales.
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Elaborates on how customer benefits create competitive advantages and help to establish higher prices and customer satisfaction.
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Prof. Belz’ key statements from 30 years of extensive marketing research summarized in a diverting read.
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The reissued edition illustrates how companies can realize competitive advantages using the St. Gallen KAM concept.
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Shows how sales needs to be configured to suit different types of businesses for successful differentiation.
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A guideline for effective marketing with food for thought and inputs for successful implementation in your company.
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Explains how to get the most out of marketing by using inbound customer initiatives in marketing and sales.
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Elaborates the touchstones that marketing faces nowadays and how suppliers can strengthen their position.
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A sound guidebook with unconventional advice on brand management for complex companies.
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