Introduces Sales Excellence Development as powerful approach to enhance the effectiveness of sales.

Order… (only in German)

Elaborates on how customer benefits create competitive advantages and help to establish higher prices and customer satisfaction.

Order… (only in German)

Illustrated with various industry examples, 11 approaches to ensure a high-performing sales division are explained.

Order… (only in German)

The reissued edition illustrates how companies can realize competitive advantages using the St. Gallen KAM concept.

Order… (only in German)

Shows how sales needs to be configured to suit different types of businesses for successful differentiation.

Order… (only in German)

A guideline for effective marketing with food for thought and inputs for successful implementation in your company.

Order… (only in German)

Explains how to get the most out of marketing by using inbound customer initiatives in marketing and sales.

Order… (only in German)

Elaborates the touchstones that marketing faces nowadays and how suppliers can strengthen their position.

Order… (only in German)

A sound guidebook with unconventional advice on brand management for complex companies.

Order… (only in German)

Shows how customer benefits can be used to achieve a higher company value and secure long-term success.

Order… (only in German)